WELLBEING AI RESEARCH INSTITUTE

WELLBEING AI
RESEARCH INSTITUTE

CREATIVITY AND AI

Understanding and supporting human creativity to build the future.

Creativity and creative problem solving are important skills both for human wellbeing. Working creatively and solving problems makes us feel like we are expressing ourselves – as a result we find more meaning in our work, and feel powerful enough to solve things.

At the level of human history of civilisation, it is the skills of creativity and creative problem solving that have ensured many of our leaps in progress, discoveries and works of art.

The creative process

Traditionally, the creative process has been considered to be inherently human, and have four stages:

  • Preparation – gathering information and materials
  • Incubation  – letting this information sink in, letting your mind do the work
  • llumination or Insight – having a great idea about how the problem could be solved, or how a new product respecting all your requirements would look like
  • Verification or Evaluation – going out in the real world and checking if the solution actually works.

Meanwhile, scientist and engineers have invented machines that can write poetry, draw and paint, create music, video games, and even invent new magic tricks.

Still, the mistery of human creative cognition persists to some extent – with various creativity processes having been accounted for and modelled by cognitive scientists, but the journey still has a long while to go until the territory has been mapped and understood.

At wellbeingAI we believe we need to build AI systems capable of supporting human creativity, and acting as collaborators. We anticipate the future of work to require a lot of creativity and innovation skills from humans, and would like to enable AI to support humans reach their highest creative potential, and train and improve creativity.

Would you like to find out more about creativity and creative AI, to connect with (other) experts or startups focused on AI & creativity, or just access our database of curated resources on creativity?